who we are

MeeT DREADTWISTA

MESSAGE FROM LEILA

Welcome to my loc journey, where beauty and culture come together in perfect harmony! I’m Leila, a licensed cosmetologist specializing in dreadlocks. I created DREADTWISTA from the inspiration I’ve gathered from my friends everywhere.

My journey began in Seattle, WA when I lost one of my best friends to suicide. His passing was a turning point in my life, inspiring me to use my skills to spread positivity and community love through my work, environment, and hair products.

I learned from my sisters with locs while I was in cosmetology school, and have since dedicated myself to the craft. As a Black Filipino and Spanish loctician, I understand the importance of inclusivity and cultural representation in the hair industry. I strive to create a warm and welcoming environment for all my clients, regardless of their hair type or cultural background.

My goal as a loctician is to help my clients achieve their dream hair and to empower them with the knowledge and tools they need to maintain healthy and beautiful dreadlocks. Whether you are looking to start your loc journey, maintain your existing locs, or explore creative new styles, I am here to help.

As part of my commitment to promoting healthy and beautiful dreadlocks, I use only the highest quality hair products in my work. I also offer a range of hair products that are specially designed for dreadlocks, using natural and organic ingredients that promote healthy hair growth and overall scalp health.

Thank you for visiting me at DREADTWISTA and for considering me as your loctician. I look forward to working with you to achieve the perfect look that suits your unique style and personality!

Our mission

Our goal is to spread positivity and make a meaningful impact on the world. We strive to achieve this by promoting peace, love, and joy through our business practices and by giving back to diverse communities across the globe. We are committed to environmental conservation and animal welfare, and we work to minimize our impact on the planet through sustainable and responsible practices. Above all, we are dedicated to making our customers feel amazing about themselves and the world around them.

Our Vision

We view ourselves as a leading provider of high-quality hair products and exceptional hair stylists, admired and trusted by our clients and the hair industry alike. We aim to become the go-to brand for individuals seeking top-of-the-line hair products, and for salons and stylists who value quality, reliability, and innovation. We envision a future in which our brand is recognized for its commitment to sustainability, ethical business practices, and community involvement. We aspire to create long-lasting partnerships with like-minded organizations and individuals who share our values and vision. Through our dedication to excellence, we aim to inspire and empower our customers to feel confident, beautiful, and proud of their hair and re-establish dreadlocks as one of the most sovereign hairstyles.

Our clients

We cater to a diverse clientele of natural hair enthusiasts who value premium quality hair care products and services. Our target consumers are individuals who care deeply about their hair, and prioritize its health and wellbeing. They are individuals who are attuned to energy and seek products and services that align with their values. Our clients are sophisticated, creative and wise, with a keen eye for detail and a passion for self-expression. Many of our customers have cultural roots in Africa and are proud of their heritage. They embody a sense of royalty and expect nothing but the best when it comes to their hair care needs. In addition to serving individual customers, we also offer our services and products to salons and retail stores that share our commitment to excellence and sustainability.

OUR VALUES

Harmony

Respect

integrity

Commitment

wisdom

trust

positivity

humility

kindness

creativity

Motivation

Balance

Harmony • Respect • integrity • Commitment • wisdom • trust • positivity • humility • kindness • creativity • Motivation • Balance •